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Articles: 978 Results
November 16, 2015 by Belinda Collins

What brands and consumers can do to combat fake reviews

In the light of the Amazon fake review scandal, Belinda Collins, senior planner at ais London, looks at what action

November 06, 2015 by Ben Bold

John Lewis Christmas ads 2007 to 2015: from humble roots to national event

As the nation - and marketing community - quivered in anticipation of the launch of John Lewis' magnum opus -

October 30, 2015 by Ben Bold

John Lewis Christmas ads 2007 to 2014: from little boys to bears, hares and penguins

While Coca-Cola's 'Holidays are coming' TV ad might once have been the signal that Christmas and festive celebrations, good cheer

We need to think about what our reaction to Amazon's culture expos茅 means
August 19, 2015 by Chris Clarke

The orgiastic future: why it's our own values we should question, not Amazon's

The recent Amazon culture expos茅 shows it may be leading us to an orgiastic future but Chris Clarke, chief creative

July 16, 2015 by Joe Comiskey

Why Unilever thinks the time is ripe for an Uber-style reboot of e-commerce

Tech start-ups and big companies eager to create a sustainable future should work together to revolutionise public services and access

Apple Music: a good start, but too complicated
July 01, 2015 by Shona Ghosh

Breakfast Briefing: Apple Music 'confusing' and 'complicated', Ocado mulls Waitrose deal

Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today

Trust: most consumers believe brands benefit disproportionately from data
June 30, 2015 by Shona Ghosh

Secretive brand use of consumer data 'unsustainable', says DMA

Brands need to be much clearer with consumers over how and why they collect their data if they are to

VictoriaPlumb.com: 2015 Easter TV campaign
June 17, 2015 by Omar Oakes

VictoriaPlumb.com hires Alpha Century for TV and digital ads

VictoriaPlumb.com, the online bathroom retailer, has appointed Alpha Century to launch an ad campaign.

Apple Pay: coming to the UK in July
June 17, 2015 by Shona Ghosh

Hands-on with Apple Pay on the Apple Watch

Apple's mobile payments service, Apple Pay, will come to the UK in July. How will it work?

June 08, 2015 by Sara Spary

Argos: 'We want to be a digital retail leader'

Mark Steel, digital operations director at Argos, spoke to Marketing at the Bazaarvoice Summit, about the step-change in its comms